Built for Camera. Made for Impact.

I have spent fifteen years doing work that matters – on set, on stage, and behind the scenes. 

You came to the right place.

Hey I’m Ash.

Makeup artist.

Beauty educator.

Operations strategist.

Fractional consultant.

Founder twice over.

Philly burbs based.

Fifteen years of experience across production sets, bridal suites, trade show stages, and mentorship rooms.


I have worked with global brands and local nonprofits.

I have helped artists launch businesses and helped businesses find better artists.


I have been on set, in the boardroom, and in the classroom — sometimes in the same week.


I do not pick a lane. I build the infrastructure. 

What I Do…

Pick your lane — or let me help you figure out which one fits.

Production and Commercial Beauty

E-commerce, brand campaigns, advertising, healthcare media.

I show up on set prepared, precise, and ready to make your talent look exactly right for the brief.

1:1 Beauty Education 

From hands on technique to the business of beauty. 
I create and deliver education that works in a classroom, on a screen, and at scale.
Live training, digital courses, and curriculum built for where the industry actually is right now.

Speaker & Contributer

Trade shows, conferences, industry events, and boardrooms.

I speak on beauty business strategy, brand building, and I work with brands/organizations as a fractional consulting partner when the conversation needs to go deeper than a keynote.

My audiences leave with frameworks, not just feelings.

Custom Brow Arching, Tinting, and Lamination
Your brows are not an afterthought. They are the first thing people notice and the last thing you should have to think about.
Whether you need a clean wax, a tint to add depth, or a full lamination for that sculpted look, I’ve got have you covered. I’m literally someone who trained the trainers.

Systems Consulting

The systems consulting firm I built for service-based entrepreneurs who are done running their business out of their head.
CRM setup, workflow automation, SOPs, and operational strategy – for coaches, creatives, and beauty professionals who are ready to actually scale.

Are You In Need Of Event Makeup Services?

More Questions?
Get In Touch

© 2026 Ashley Novak LLC, All rights reserved.